The luxury industry is facing an existential threat, with estimates that 50% of today's brands could disappear within a decade as they struggle to connect with new generations. This project redefines the future of luxury by proposing a fundamental shift in its core values: from object to experience, exclusivity to belonging, and status to stewardship. Traditional notions of opulence no longer resonate with the economically powerful Gen Z, whose income is projected to reach $33 trillion by 2030 and who demand authenticity, community, and social responsibility. Our vision is for luxury to become a multi-sensory experience that evokes deep emotion, fosters intergenerational connection, and offers a safe haven from everyday uncertainty. Through extensive primary and secondary research, this service design initiative developed a tangible, three-part pilot solution to create an authentic and engaging relationship between brands and consumers. This solution includes: the Culture Room, a phygital (physical + digital XR) space for immersive storytelling and community programming; Clienteling 2.0, a "care before sell" relationship model built on consent-first personalisation; and the Digital Product Passport (DPP), which provides verifiable transparency on a product's provenance, materials, and repair history. Ultimately, this project provides a portfolio-ready blueprint for how heritage brands can thrive by building belonging, stewardship, and memory, ensuring their legacy endures in a new era.